About ESS

Making Roadways Safer
for Everyone

ESS is committed to protecting everyone who shares our roadways — from stranded drivers and passengers to roadside workers, utility crews, emergency responders, and beyond — by transforming hidden roadside risks into visible, avoidable events.

Our life-saving technologies provide the awareness and reaction time needed to prevent collisions and create a safer roadway ecosystem for all.

Our Mission:

Ending Preventable Tragedies

Every day, more than 340 crashes occur across the U.S. involving disabled or stationary vehicles — collisions that are often deadly and always preventable. Pedestrian fatalities around disabled vehicles have surged by 27%, many of them Good Samaritans who simply stopped to help.

At Emergency Safety Solutions (ESS), we are dedicated to ending these tragedies. Our mission is to save lives by transforming how drivers detect and respond to roadway hazards — bringing critical warnings to the forefront when and where they’re needed most.

,
Collaborating for a Safer Future
At ESS, we believe real progress happens through collaboration. That’s why we actively participate in some of the industry’s most respected associations — working side by side with automakers, fleet operators, policymakers, and safety advocates to drive meaningful change and create a safer transportation future for all road users.
Reimagining How Drivers See
and Respond to Danger
Closing the Advance Warning Gap on Our Roads

Today’s vehicles and infrastructure rely on outdated hazard signals that haven’t evolved in decades — leaving dangerous visibility and communication gaps on the roadway. ESS fills that gap with intelligent automotive technologies that deliver advanced warnings far earlier than traditional systems can.

Our solutions integrate seamlessly in both production and post-production vehicles, helping drivers see and respond to disabled or vulnerable vehicles before disaster strikes. They include our patented H.E.L.P.® platform — a suite of
lighting and digital alert technologies that dramatically improve visibility and situational awareness.

Driving Change Beyond Technology

Technology alone isn’t enough. ESS works closely with policymakers, industry leaders, and advocacy organizations to modernize roadway safety standards and strengthen “Move Over” laws. We believe that real progress happens at the intersection of awareness, innovation, and policy — and we’re leading the charge to bring that transformation to roads worldwide.

A Safe Future is Within Reach

With proven, scalable solutions already being deployed by automakers, fleets, and government agencies, ESS is building a future where vulnerable vehicles are no longer invisible — and where preventable crashes are truly a thing of the past.

team Section

Meet the team behind ESS

Who We Are

Board of Directors

Board of Directors

Chairman
Ramon Rodriguez
Chief Executive Officer
David Tucker
Secretary, Vice President of Sales
Stephen Powers
Strategic Development
Marc Morial
Safety Advocacy
Andrew Coetzee
Regulatory Affairs
James D. Ray
Legal Affairs
Kenneth Wagner
Community Outreach
Clifford Swint
Capital Management
Martin O' Carroll

ESS Team

Chief Revenue Officer
Tom Metzger
Chief FInancial & Administrative Officer
Brian Goebel
Chief Product Officer
Tim VanGoethem
Chief Safety Advocate
Andrew Coetzee
Executive Director of OEM Accounts
Paul Gessler
Chief Strategy Officer
Robert Orlean
Senior Director of OEM Accounts
Robert Myers
Director of Communications
Craig Keller
Head of Product Management
Rhita Boufelliga
Lead Mechanical Engineer
Jared Inlow
Principal Software Engineer
Justin Menga
Senior Analyst & Controller
Austin Tucker
Fleet Business Development Manager
Thomas Nash
Communications and Social Media Analyst
Yaima Morales
IoT and Embedded Systems Full-Stack Developer
Adamson dela Cruz
Senior Full-Stack Developer & Product Designer
Sumedh Kanade
Senior Full Stack Engineer
Nicolas Mana

ESS Senior Advisors

Senior Safety Advisor
Dr. Ricardo Martinez
Senior Consultant
Wiley Deck
Consultant, Growth Capital
Sabrina McKee
OEM/Fleet Business Development
John Adami
Senior Advisor
Dennie Danielsson

Let's Make Roads Safer - Together.

Whether you build vehicles, manage fleets, or you drive every day — ESS helps prevent the preventable through Advance Warning communications. Partner with us to bring visibility and voice to vehicles that need it most.

Schedule a Demo