Safety Advocacy

Andrew Coetzee

Andrew Coetzee is co-founder, Board member and Chief Safety Advocate at ESS. His role is to educate and inform others about road safety and encourage adoption of safer solutions, including ESS’ proprietary technology. He’s also deeply involved in the company’s business development efforts. Andrew retired in 2019 after 31 years with Toyota Motor North America. He most recently held the position of Group Vice President of Product Planning and Strategy at Toyota. During his tenure with the company, Andrew held many different positions in Product Planning, Strategic Planning, Toyota’s Regional Field Organization, a 2 year assignment in Japan, and various positions within the Toyota and Lexus Divisions. Andrew earned his MBA from the University of Michigan and his BBA from Andrews University.
Andrew Coetzee is co-founder, Board member and Chief Safety Advocate at ESS. His role is to educate and inform others about road safety and encourage adoption of safer solutions, including ESS’ proprietary technology. He’s also deeply involved in the company’s business development efforts. Andrew retired in 2019 after 31 years with Toyota Motor North America. He most recently held the position of Group Vice President of Product Planning and Strategy at Toyota. During his tenure with the company, Andrew held many different positions in Product Planning, Strategic Planning, Toyota’s Regional Field Organization, a 2 year assignment in Japan, and various positions within the Toyota and Lexus Divisions. Andrew earned his MBA from the University of Michigan and his BBA from Andrews University.