NFL Legend Joe Theismann Joins Emergency Safety Solutions (ESS) as National Spokesperson

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June 22, 2021

ESS is working to eliminate crashes involving disabled vehicles with new intelligent emergency communications solution

  • Theismann will support ESS outreach and advocacy efforts and is a shareholder in the company
  • ESS currently working with NFL players and others affected by these types of crashes
  • ESS’ new solution designed to help prevent deaths and injuries by making disabled vehicles much more visible to oncoming traffic

HOUSTON, Texas - (June 22, 2021) – Emergency Safety Solutions (ESS) announced today that NFL legend and former quarterback of the Washington Football Team, Joe Theismann, has joined the company as a national spokesperson and shareholder. 

ESS ( is working to eliminate crashes involving disabled vehicles by increasing awareness of this growing issue and through the deployment of a revolutionary emergency communications feature called the Hazard Enhanced Location Protocol (H.E.L.P.™).  H.E.L.P. is a regulatory compliant solution that significantly increases the visibility of disabled or stopped cars on the roadside and delivers advanced warnings so oncoming motorists have time to react. 

Designed specifically to better protect occupants of disabled vehicles and Good Samaritans who assist them, H.E.L.P. uses highly visible, faster hazard light flash patterns and digital notifications sent to other vehicles using GPS-based mapping applications to provide instant, greatly-enhanced visibility of stationary, disabled vehicles – giving oncoming drivers more advance notice of potential threats on or near the roadway.

The company recently launched a nationwide awareness campaign called “Get Noticed. Get HELP.™” (

“Our mission is to reduce the number of preventable deaths and injuries globally from crashes involving disabled vehicles, and as part of that effort we’re building a team of advocates who are passionate about this issue and want to see a solution brought to market,” said Stephen Powers, COO of ESS.” Joe Theismann has long been a supporter of causes designed to improve the safety and quality of life for others. His experience will be a great asset to ESS as we look to educate audiences and equip as many new and pre-owned vehicles as technically possible with the lifesaving H.E.L.P. safety technology.” 

Theismann, a world champion quarterback and former broadcaster, sees the benefit in reducing the impact of collisions with disabled vehicles. The longtime NFL player and sports broadcaster recognizes the need for advanced technology that improves roadside safety.

“Most people have experienced a time when they were stuck on the side of the road with a vehicle issue. It’s dangerous and can be frightening,” Theismann said. “Given my affiliation with the NFL and the fact that at least four current NFL players have been directly affected by this type of crash – with each one of them occurring in a different, but devastating way – I feel moved to increase the awareness of this issue and get H.E.L.P. implemented into vehicles so that we help prevent these tragedies from happening.” 

Theismann joins a team of advocates, including Chris Smith, a current NFL player, most recently with the Las Vegas Raiders, who lost his fiancé in a roadside incident shortly after his vehicle crashed into a guardrail in 2019. Smith joined the ESS team in 2020. 

Every seven minutes on U.S. roadways, a disabled vehicle is struck by an oncoming motorist. The results are devastating: 72,000 people affected and 15,000 killed or injured each year, at a cost to society of nearly $9 billion. 

About Emergency Safety Solutions, Inc.

Emergency Safety Solutions, Inc., creator of the H.E.L.P.™ (Hazard Enhanced Location Protocol) solution, is focused on saving lives by helping to eliminate hundreds of thousands of preventable accidents globally involving vehicles that are in an emergency, disabled or stopped on the side of the road.

H.E.L.P.™ is a regulatory-compliant intelligent safety communication system that protects occupants of disabled vehicles and good Samaritans who assist them – providing more advance warning to drivers of potential threats on or near the roadway.

Media Contacts

Craig Keller | ESS Communications | | 847-476-7543

Lisa Gill | Marx Buscemi Eisbrenner Group | | 810-459-4446

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